litumi
B1+ · Upper-intermediate10 min

The business of running

An original short business story with five questions on comprehension and vocabulary in context.

READING TEXT

The business of running

Read first, then answer the questions. Select an underlined word to see its meaning and save it below.

Original fictional learning scenario. People, dialogue and personal experiences are created for language practice.

A local running club began as six friends meeting in a park. When attendance increased, its organiser introduced a small membership fee to cover insurance, equipment and a website. Some members welcomed the change; others worried that a friendly group was becoming a business. The disagreement grew when a sports shop offered sponsorship in exchange for promotional posts. Rather than accept immediately, the organiser published the proposed budget and asked members what they wanted the club to become.

They agreed to paid coaching sessions but kept one free social run each week. The shop deal was accepted only after its advertising role was made clear. The club did not avoid commercial activity. It decided which activities supported its purpose and which needed limits. For the organiser, the difficult part was not earning money but keeping expectations visible as the group changed.

Useful words from the text

sponsorship /ˈspɒnsəʃɪp/

спонсорство, sponsoring, Sponsoring, patrocinio, parrainage, sponsorizzazione, patrocínio, sponsorluk, رعاية, 赞助, スポンサーシップ, 후원, प्रायोजन, χορηγία, sponzorství, sponsorizare, sponsoring, sponsring, חסות, სპონსორობა

Support provided in return for association or promotion.

“The disagreement grew when a sports shop offered sponsorship in exchange for promotional posts.”

expectations /ˌekspekˈteɪʃənz/

очікування, oczekiwania, Erwartungen, expectativas, attentes, aspettative, expectativas, beklentiler, التوقعات, 期望, 期待, 기대, उम्मीदें, προσδοκίες, očekávání, asteptari, verwachtingen, förväntningar, ציפיות, მოლოდინები

Beliefs about what should or will happen.

“For the organiser, the difficult part was not earning money but keeping expectations visible as the group changed.”

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Why was a fee introduced?

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